diff --git a/server/src/modules/announceOnDiscord.ts b/server/src/modules/announceOnDiscord.ts
index 5b886cd..dbfd4c2 100644
--- a/server/src/modules/announceOnDiscord.ts
+++ b/server/src/modules/announceOnDiscord.ts
@@ -12,15 +12,15 @@ const channelIds: Record<AnnouncementType, string> = {
   company:   "1422472775695728661",
   products:  "1386105452881776661",
 };
-const roleIds: Record<AnnouncementType, string> = {
+const roleIds: Record<Exclude<AnnouncementType, "company">, string> = {
   community: "1386107941224054895",
+  products:  "1386107909699666121",
+};
 
-  /**
-   * Note that this is not a role ID, but the server ID.
-   * Company announcements ping everyone.
-   */
-  company:  "1354624415861833870",
-  products: "1386107909699666121",
+const getAnnouncementPing = (type: AnnouncementType): string => {
+  return type === "company"
+    ? "@everyone"
+    : `<@&${roleIds[type]}>`;
 };
 
 /**
@@ -40,7 +40,7 @@ export const announceOnDiscord = async(
     {
       body: JSON.stringify({
         allowed_mentions: { parse: [ "users", "roles" ] },
-        content:          `# ${title}\n\n${content}\n-# <@&${roleIds[type]}>`,
+        content:          `# ${title}\n\n${content}\n-# ${getAnnouncementPing(type)}`,
       }),
       headers: {
         "Authorization": `Bot ${process.env.DISCORD_TOKEN ?? ""}`,