diff --git a/apps/api/prisma/schema.prisma b/apps/api/prisma/schema.prisma
index d739288..b7c34e4 100644
--- a/apps/api/prisma/schema.prisma
+++ b/apps/api/prisma/schema.prisma
@@ -18,8 +18,14 @@ model Player {
   profileSettings Json?
   createdAt       Float
   lastSavedAt     Float
-  totalGoldEarned Float   @default(0)
-  totalClicks     Float   @default(0)
+  totalGoldEarned              Float @default(0)
+  totalClicks                  Float @default(0)
+  lifetimeGoldEarned           Float @default(0)
+  lifetimeClicks               Float @default(0)
+  lifetimeBossesDefeated       Float @default(0)
+  lifetimeQuestsCompleted      Float @default(0)
+  lifetimeAdventurersRecruited Float @default(0)
+  lifetimeAchievementsUnlocked Float @default(0)
 }
 
 model GameState {
diff --git a/apps/api/src/routes/auth.ts b/apps/api/src/routes/auth.ts
index 022d4e3..c1e6bc9 100644
--- a/apps/api/src/routes/auth.ts
+++ b/apps/api/src/routes/auth.ts
@@ -62,6 +62,12 @@ authRouter.get("/callback", async (context) => {
         lastSavedAt: player.lastSavedAt,
         totalGoldEarned: player.totalGoldEarned,
         totalClicks: player.totalClicks,
+        lifetimeGoldEarned: player.lifetimeGoldEarned,
+        lifetimeClicks: player.lifetimeClicks,
+        lifetimeBossesDefeated: player.lifetimeBossesDefeated,
+        lifetimeQuestsCompleted: player.lifetimeQuestsCompleted,
+        lifetimeAdventurersRecruited: player.lifetimeAdventurersRecruited,
+        lifetimeAchievementsUnlocked: player.lifetimeAchievementsUnlocked,
       };
 
       const initialState = INITIAL_GAME_STATE(playerShape, playerShape.characterName);
diff --git a/apps/api/src/routes/prestige.ts b/apps/api/src/routes/prestige.ts
index 589d25f..5656a60 100644
--- a/apps/api/src/routes/prestige.ts
+++ b/apps/api/src/routes/prestige.ts
@@ -63,6 +63,12 @@ prestigeRouter.post("/", async (context) => {
     },
   };
 
+  // Capture current-run stats to accumulate into lifetime totals before resetting
+  const runBossesDefeated = state.bosses.filter((b) => b.status === "defeated").length;
+  const runQuestsCompleted = state.quests.filter((q) => q.status === "completed").length;
+  const runAdventurersRecruited = state.adventurers.reduce((sum, a) => sum + a.count, 0);
+  const runAchievementsUnlocked = (state.achievements ?? []).filter((a) => a.unlockedAt !== null).length;
+
   const now = Date.now();
   await prisma.gameState.update({
     where: { discordId },
@@ -73,8 +79,16 @@ prestigeRouter.post("/", async (context) => {
     where: { discordId },
     data: {
       characterName,
+      // Reset current-run counters
       totalGoldEarned: 0,
       totalClicks: 0,
+      // Accumulate into lifetime totals — never reset
+      lifetimeGoldEarned: { increment: state.player.totalGoldEarned },
+      lifetimeClicks: { increment: state.player.totalClicks },
+      lifetimeBossesDefeated: { increment: runBossesDefeated },
+      lifetimeQuestsCompleted: { increment: runQuestsCompleted },
+      lifetimeAdventurersRecruited: { increment: runAdventurersRecruited },
+      lifetimeAchievementsUnlocked: { increment: runAchievementsUnlocked },
       lastSavedAt: now,
     },
   });
diff --git a/apps/api/src/routes/profile.ts b/apps/api/src/routes/profile.ts
index ad93078..dc711ae 100644
--- a/apps/api/src/routes/profile.ts
+++ b/apps/api/src/routes/profile.ts
@@ -22,8 +22,14 @@ const parseProfileSettings = (raw: unknown): ProfileSettings => {
     return {
       showTotalGold: obj.showTotalGold !== false,
       showTotalClicks: obj.showTotalClicks !== false,
-      showPrestige: obj.showPrestige !== false,
+      showLifetimeBossesDefeated: obj.showLifetimeBossesDefeated !== false,
+      showLifetimeQuestsCompleted: obj.showLifetimeQuestsCompleted !== false,
+      showLifetimeAdventurersRecruited: obj.showLifetimeAdventurersRecruited !== false,
+      showLifetimeAchievementsUnlocked: obj.showLifetimeAchievementsUnlocked !== false,
       showGuildFounded: obj.showGuildFounded !== false,
+      showCurrentGold: obj.showCurrentGold !== false,
+      showCurrentClicks: obj.showCurrentClicks !== false,
+      showPrestige: obj.showPrestige !== false,
       showBossesDefeated: obj.showBossesDefeated !== false,
       showQuestsCompleted: obj.showQuestsCompleted !== false,
       showAdventurersRecruited: obj.showAdventurersRecruited !== false,
@@ -63,14 +69,22 @@ profileRouter.get("/:discordId", async (context) => {
     avatar: player.avatar ?? null,
     bio: player.bio ?? "",
     profileSettings,
+    createdAt: player.createdAt,
+    // All Time stats — cumulative across all runs, never reset
+    totalGoldEarned: player.lifetimeGoldEarned,
+    totalClicks: player.lifetimeClicks,
+    lifetimeBossesDefeated: player.lifetimeBossesDefeated,
+    lifetimeQuestsCompleted: player.lifetimeQuestsCompleted,
+    lifetimeAdventurersRecruited: player.lifetimeAdventurersRecruited,
+    lifetimeAchievementsUnlocked: player.lifetimeAchievementsUnlocked,
+    // Current Run stats — from live GameState, reset on prestige & transcendence
+    currentRunGold: state?.player.totalGoldEarned ?? 0,
+    currentRunClicks: state?.player.totalClicks ?? 0,
     prestigeCount,
-    totalGoldEarned: player.totalGoldEarned,
-    totalClicks: player.totalClicks,
     bossesDefeated,
     questsCompleted,
     adventurersRecruited,
     achievementsUnlocked,
-    createdAt: player.createdAt,
   });
 });
 
@@ -86,8 +100,14 @@ profileRouter.put("/", authMiddleware, async (context) => {
   const profileSettings: ProfileSettings = {
     showTotalGold: body.profileSettings?.showTotalGold !== false,
     showTotalClicks: body.profileSettings?.showTotalClicks !== false,
-    showPrestige: body.profileSettings?.showPrestige !== false,
+    showLifetimeBossesDefeated: body.profileSettings?.showLifetimeBossesDefeated !== false,
+    showLifetimeQuestsCompleted: body.profileSettings?.showLifetimeQuestsCompleted !== false,
+    showLifetimeAdventurersRecruited: body.profileSettings?.showLifetimeAdventurersRecruited !== false,
+    showLifetimeAchievementsUnlocked: body.profileSettings?.showLifetimeAchievementsUnlocked !== false,
     showGuildFounded: body.profileSettings?.showGuildFounded !== false,
+    showCurrentGold: body.profileSettings?.showCurrentGold !== false,
+    showCurrentClicks: body.profileSettings?.showCurrentClicks !== false,
+    showPrestige: body.profileSettings?.showPrestige !== false,
     showBossesDefeated: body.profileSettings?.showBossesDefeated !== false,
     showQuestsCompleted: body.profileSettings?.showQuestsCompleted !== false,
     showAdventurersRecruited: body.profileSettings?.showAdventurersRecruited !== false,
diff --git a/apps/web/src/components/game/EditProfileModal.tsx b/apps/web/src/components/game/EditProfileModal.tsx
index 51d0514..d805dae 100644
--- a/apps/web/src/components/game/EditProfileModal.tsx
+++ b/apps/web/src/components/game/EditProfileModal.tsx
@@ -8,14 +8,29 @@ interface EditProfileModalProps {
   onClose: () => void;
 }
 
-const STAT_TOGGLES: { key: keyof ProfileSettings; label: string; icon: string }[] = [
-  { key: "showTotalGold", label: "Total Gold Earned", icon: "🪙" },
-  { key: "showTotalClicks", label: "Total Clicks", icon: "👆" },
+interface StatToggle {
+  key: keyof ProfileSettings;
+  label: string;
+  icon: string;
+}
+
+const CURRENT_RUN_TOGGLES: StatToggle[] = [
+  { key: "showCurrentGold", label: "Gold Earned This Run", icon: "🪙" },
+  { key: "showCurrentClicks", label: "Clicks This Run", icon: "👆" },
   { key: "showPrestige", label: "Prestige Level", icon: "⭐" },
   { key: "showBossesDefeated", label: "Bosses Defeated", icon: "💀" },
   { key: "showQuestsCompleted", label: "Quests Completed", icon: "📜" },
   { key: "showAdventurersRecruited", label: "Adventurers Recruited", icon: "⚔️" },
   { key: "showAchievementsUnlocked", label: "Achievements Unlocked", icon: "🏆" },
+];
+
+const ALL_TIME_TOGGLES: StatToggle[] = [
+  { key: "showTotalGold", label: "Total Gold Earned", icon: "🪙" },
+  { key: "showTotalClicks", label: "Total Clicks", icon: "👆" },
+  { key: "showLifetimeBossesDefeated", label: "Bosses Defeated", icon: "💀" },
+  { key: "showLifetimeQuestsCompleted", label: "Quests Completed", icon: "📜" },
+  { key: "showLifetimeAdventurersRecruited", label: "Adventurers Recruited", icon: "⚔️" },
+  { key: "showLifetimeAchievementsUnlocked", label: "Achievements Unlocked", icon: "🏆" },
   { key: "showGuildFounded", label: "Guild Founded Date", icon: "📅" },
 ];
 
@@ -126,8 +141,27 @@ export const EditProfileModal = ({ onClose }: EditProfileModalProps): React.JSX.
             <div className="edit-profile-section">
               <p className="edit-profile-label">Visible Stats</p>
               <p className="edit-profile-sublabel">Choose which stats appear on your public profile.</p>
+
+              <p className="edit-profile-stat-group-heading">Current Run</p>
               <div className="stat-toggles">
-                {STAT_TOGGLES.map(({ key, label, icon }) => (
+                {CURRENT_RUN_TOGGLES.map(({ key, label, icon }) => (
+                  <button
+                    key={key}
+                    className={`stat-toggle-btn ${settings[key] ? "stat-toggle-on" : "stat-toggle-off"}`}
+                    onClick={() => { toggleSetting(key); }}
+                    type="button"
+                  >
+                    <span>{icon} {label}</span>
+                    <span className="stat-toggle-indicator">
+                      {settings[key] ? "✓ Shown" : "Hidden"}
+                    </span>
+                  </button>
+                ))}
+              </div>
+
+              <p className="edit-profile-stat-group-heading">All Time</p>
+              <div className="stat-toggles">
+                {ALL_TIME_TOGGLES.map(({ key, label, icon }) => (
                   <button
                     key={key}
                     className={`stat-toggle-btn ${settings[key] ? "stat-toggle-on" : "stat-toggle-off"}`}
diff --git a/apps/web/src/components/game/ProfilePage.tsx b/apps/web/src/components/game/ProfilePage.tsx
index 88555e4..6843cd3 100644
--- a/apps/web/src/components/game/ProfilePage.tsx
+++ b/apps/web/src/components/game/ProfilePage.tsx
@@ -1,13 +1,19 @@
 import type { PublicProfileResponse } from "@elysium/types";
 import { useEffect, useState } from "react";
-import { useGame } from "../../context/GameContext.js";
+import { formatNumber } from "../../utils/format.js";
 
 interface ProfilePageProps {
   discordId: string;
 }
 
+interface StatEntry {
+  icon: string;
+  value: string;
+  label: string;
+  date: boolean;
+}
+
 export const ProfilePage = ({ discordId }: ProfilePageProps): React.JSX.Element => {
-  const { formatNumber } = useGame();
   const [profile, setProfile] = useState<PublicProfileResponse | null>(null);
   const [error, setError] = useState<string | null>(null);
   const [copied, setCopied] = useState(false);
@@ -51,6 +57,7 @@ export const ProfilePage = ({ discordId }: ProfilePageProps): React.JSX.Element
   }
 
   const s = profile.profileSettings;
+  const fmt = (n: number): string => formatNumber(n, s.numberFormat);
 
   const avatarUrl = profile.avatar
     ? `https://cdn.discordapp.com/avatars/${discordId}/${profile.avatar}.png?size=128`
@@ -62,17 +69,17 @@ export const ProfilePage = ({ discordId }: ProfilePageProps): React.JSX.Element
     day: "numeric",
   });
 
-  const visibleStats = [
-    s.showTotalGold && {
+  const currentRunStats = [
+    s.showCurrentGold && {
       icon: "🪙",
-      value: formatNumber(profile.totalGoldEarned),
-      label: "Total Gold Earned",
+      value: fmt(profile.currentRunGold),
+      label: "Gold Earned",
       date: false,
     },
-    s.showTotalClicks && {
+    s.showCurrentClicks && {
       icon: "👆",
-      value: formatNumber(profile.totalClicks),
-      label: "Total Clicks",
+      value: fmt(profile.currentRunClicks),
+      label: "Clicks",
       date: false,
     },
     s.showBossesDefeated && {
@@ -89,7 +96,7 @@ export const ProfilePage = ({ discordId }: ProfilePageProps): React.JSX.Element
     },
     s.showAdventurersRecruited && {
       icon: "⚔️",
-      value: formatNumber(profile.adventurersRecruited),
+      value: fmt(profile.adventurersRecruited),
       label: "Adventurers Recruited",
       date: false,
     },
@@ -99,13 +106,66 @@ export const ProfilePage = ({ discordId }: ProfilePageProps): React.JSX.Element
       label: "Achievements Unlocked",
       date: false,
     },
+  ].filter(Boolean) as StatEntry[];
+
+  const allTimeStats = [
+    s.showTotalGold && {
+      icon: "🪙",
+      value: fmt(profile.totalGoldEarned),
+      label: "Total Gold Earned",
+      date: false,
+    },
+    s.showTotalClicks && {
+      icon: "👆",
+      value: fmt(profile.totalClicks),
+      label: "Total Clicks",
+      date: false,
+    },
+    s.showLifetimeBossesDefeated && {
+      icon: "💀",
+      value: String(profile.lifetimeBossesDefeated),
+      label: "Bosses Defeated",
+      date: false,
+    },
+    s.showLifetimeQuestsCompleted && {
+      icon: "📜",
+      value: String(profile.lifetimeQuestsCompleted),
+      label: "Quests Completed",
+      date: false,
+    },
+    s.showLifetimeAdventurersRecruited && {
+      icon: "⚔️",
+      value: fmt(profile.lifetimeAdventurersRecruited),
+      label: "Adventurers Recruited",
+      date: false,
+    },
+    s.showLifetimeAchievementsUnlocked && {
+      icon: "🏆",
+      value: String(profile.lifetimeAchievementsUnlocked),
+      label: "Achievements Unlocked",
+      date: false,
+    },
     s.showGuildFounded && {
       icon: "📅",
       value: memberSince,
       label: "Guild Founded",
       date: true,
     },
-  ].filter(Boolean) as Array<{ icon: string; value: string; label: string; date: boolean }>;
+  ].filter(Boolean) as StatEntry[];
+
+  const renderStats = (stats: StatEntry[]): React.JSX.Element => (
+    <div className="profile-stats">
+      {stats.map((stat) => (
+        <div key={stat.label} className="profile-stat">
+          <span className="profile-stat-icon">{stat.icon}</span>
+          <span className={`profile-stat-value ${stat.date ? "profile-stat-date" : ""}`}>
+            {stat.value}
+          </span>
+          <span className="profile-stat-label">{stat.label}</span>
+        </div>
+      ))}
+    </div>
+  );
 
   return (
     <div className="profile-page">
@@ -131,17 +191,17 @@ export const ProfilePage = ({ discordId }: ProfilePageProps): React.JSX.Element
           <p className="profile-bio">{profile.bio}</p>
         )}
 
-        {visibleStats.length > 0 && (
-          <div className="profile-stats">
-            {visibleStats.map((stat) => (
-              <div key={stat.label} className="profile-stat">
-                <span className="profile-stat-icon">{stat.icon}</span>
-                <span className={`profile-stat-value ${stat.date ? "profile-stat-date" : ""}`}>
-                  {stat.value}
-                </span>
-                <span className="profile-stat-label">{stat.label}</span>
-              </div>
-            ))}
+        {currentRunStats.length > 0 && (
+          <div className="profile-stats-section">
+            <h3 className="profile-stats-heading">Current Run</h3>
+            {renderStats(currentRunStats)}
+          </div>
+        )}
+
+        {allTimeStats.length > 0 && (
+          <div className="profile-stats-section">
+            <h3 className="profile-stats-heading">All Time</h3>
+            {renderStats(allTimeStats)}
           </div>
         )}
 
diff --git a/packages/types/src/interfaces/Api.ts b/packages/types/src/interfaces/Api.ts
index 38730fa..1a27397 100644
--- a/packages/types/src/interfaces/Api.ts
+++ b/packages/types/src/interfaces/Api.ts
@@ -97,14 +97,22 @@ export interface PublicProfileResponse {
   avatar: string | null;
   bio: string;
   profileSettings: ProfileSettings;
-  prestigeCount: number;
+  createdAt: number;
+  /** All Time stats — cumulative across all runs, never reset */
   totalGoldEarned: number;
   totalClicks: number;
+  lifetimeBossesDefeated: number;
+  lifetimeQuestsCompleted: number;
+  lifetimeAdventurersRecruited: number;
+  lifetimeAchievementsUnlocked: number;
+  /** Current Run stats — sourced from the live GameState, reset on prestige & transcendence */
+  currentRunGold: number;
+  currentRunClicks: number;
+  prestigeCount: number;
   bossesDefeated: number;
   questsCompleted: number;
   adventurersRecruited: number;
   achievementsUnlocked: number;
-  createdAt: number;
 }
 
 export interface UpdateProfileRequest {
diff --git a/packages/types/src/interfaces/Player.ts b/packages/types/src/interfaces/Player.ts
index 7f72be1..887786f 100644
--- a/packages/types/src/interfaces/Player.ts
+++ b/packages/types/src/interfaces/Player.ts
@@ -9,8 +9,20 @@ export interface Player {
   createdAt: number;
   /** Unix timestamp of the last server-side save */
   lastSavedAt: number;
-  /** Total lifetime gold ever collected (for prestige eligibility) */
+  /** Gold earned this run (reset on prestige; used for prestige eligibility) */
   totalGoldEarned: number;
-  /** Total lifetime clicks */
+  /** Clicks this run (reset on prestige) */
   totalClicks: number;
+  /** Cumulative gold earned across all runs — never reset */
+  lifetimeGoldEarned: number;
+  /** Cumulative clicks across all runs — never reset */
+  lifetimeClicks: number;
+  /** Cumulative bosses defeated across all runs — never reset */
+  lifetimeBossesDefeated: number;
+  /** Cumulative quests completed across all runs — never reset */
+  lifetimeQuestsCompleted: number;
+  /** Cumulative adventurers recruited across all runs — never reset */
+  lifetimeAdventurersRecruited: number;
+  /** Cumulative achievements unlocked across all runs — never reset */
+  lifetimeAchievementsUnlocked: number;
 }
diff --git a/packages/types/src/interfaces/ProfileSettings.ts b/packages/types/src/interfaces/ProfileSettings.ts
index 79b91b1..0aa8abc 100644
--- a/packages/types/src/interfaces/ProfileSettings.ts
+++ b/packages/types/src/interfaces/ProfileSettings.ts
@@ -1,10 +1,18 @@
 export type NumberFormat = "suffix" | "scientific" | "engineering";
 
 export interface ProfileSettings {
+  /** All Time section */
   showTotalGold: boolean;
   showTotalClicks: boolean;
-  showPrestige: boolean;
+  showLifetimeBossesDefeated: boolean;
+  showLifetimeQuestsCompleted: boolean;
+  showLifetimeAdventurersRecruited: boolean;
+  showLifetimeAchievementsUnlocked: boolean;
   showGuildFounded: boolean;
+  /** Current Run section */
+  showCurrentGold: boolean;
+  showCurrentClicks: boolean;
+  showPrestige: boolean;
   showBossesDefeated: boolean;
   showQuestsCompleted: boolean;
   showAdventurersRecruited: boolean;
@@ -15,8 +23,14 @@ export interface ProfileSettings {
 export const DEFAULT_PROFILE_SETTINGS: ProfileSettings = {
   showTotalGold: true,
   showTotalClicks: true,
-  showPrestige: true,
+  showLifetimeBossesDefeated: true,
+  showLifetimeQuestsCompleted: true,
+  showLifetimeAdventurersRecruited: true,
+  showLifetimeAchievementsUnlocked: true,
   showGuildFounded: true,
+  showCurrentGold: true,
+  showCurrentClicks: true,
+  showPrestige: true,
   showBossesDefeated: true,
   showQuestsCompleted: true,
   showAdventurersRecruited: true,